For Taza, the vision was to create a brand that celebrates the cosy, simple pleasures of life - coffee, bread, and butter - with a playful yet elevated identity. Rooted in the heart of New York City, the branding reflects a nostalgic charm paired with a modern twist. The deep maroon stripes and warm cream tones evoke a retro café aesthetic, while bold typography and whimsical illustrations add an approachable edge. From packaging to social media, every design element was crafted to capture the essence of a neighbourhood spot that feels familiar, welcoming, and effortlessly stylish. Taza’s identity invites customers to find comfort in the small joys and savour the moment.